• Unlock Your

      SHINE Factor

      Dare To Shine? Welcome to

      THE SHINE ZONETM

    • Read My Recent Cover Feature on 'Entrepreneurs of Color' Magazine

      Catch More on The Inside - 'Entrepreneurs of Color' Magazine

    • Soar Higher Into New Expressions

      Stepping Into Your Shine Zone...

      What Does It Mean To SHINE?

      To SHINE is for each one of us to esteem ourselves highly enough, to turn on our inner light, decide to be guided strictly by our own glow, and then reach - to operate at the highest level of our brilliance, every day, in every way.

      Why YOU Need A Shine Strategist?

      So many people desire to become more, yet many of them are living a fraction of who they really are. Perhaps they have dulled their brilliance out of FEAR, the fear of attempting something new, stepping out of their comfort zone or not having clear direction on how to SHINE the spotlight on their brilliance. For us to grow in our career, business or relationships, we must continuously take new steps, and many times we need someone solid to hold our hands, as we take that big leap.

       

      That's where I come in...

      I'm passionate about helping people re-align their lives, so they can travel on a more rewarding and personally fulfilling path in life. As a shine strategist, I work with people who desire to unleash their brilliance, anyone at a start-up level in a new business, project, product or idea, or even accomplished professionals who are ready to progress into further expression of themselves -

      in a new career, business or relationship.

       

      Let ME show YOU how to unleash your "Shine Factor" & step into your SHINE ZONE.

    • Meet Your Shine StrategistTM

      As recipient of the Prestigious "CEO's Award for Excellence", Clara Rufai (LLB Hons; BL; MBA; Dip); is a speaker, coach, corporate lawyer, senior legal & compliance professional with over 26 years’ of experience, in the investment management sector, and author of the BEFFTA Award Nominated Book "Prison Break: The 9 to 5 Escape Agenda and co-author of "Journey to Purpose".

       

      Known as the Shine Strategist™, Clara is the creator of The Shine Factor ideology and the founder-CEO of ‘The Shine Zone’ & BTC Consulting Group, offering training, mentoring, legal support and strategic consulting services for creatives & high powered professionals. She is also the Creator of the "Leap & Shine Conference", hosting experts & thought leaders from around the world.

       

      She has been featured on TV, Radio & Print media including The Huffington Post, Ben TV, Ready Publication, and Entrepreneurs of Color magazine.

    • Get Shine Capsule 

      Audio Bundle

      Listen to BEFFTA Award "Best Author" Nominee, Clara Rufai show YOU how to Take The Leap from Limitation to Liberation, in 12 carefully selected audio pills to help you turn on your inner lights and shine.

    • Here's My SHINE Story...

      I exist to help my clients break out of every 'prison' of LIMITATION so they can gain clarity and courage to LEAP into their SHINE, play full out, (in life and in business), enjoying the life of LIBERATION that they were born to live.

       

      Remember this - You are NOT alone...

       

      A bit of my background story:

       

      My shine story really began with losing two younger siblings on the same day, in a boat accident more than 2 decades ago. That traumatising experience affected me deeply. Realising my sisters could no longer achieve their dreams because their lives had been cut short, I decided that I would vicariously make their lives count, by making MY life, count. And so, began my journey to finding my purpose.

       

      However, between making that decision and actually aligning myself with my purpose, there lay a long, dreary, lonely road.

       

      You see, I too once faced quite a bit of frustration and confusion in the course of pursuing my corporate career, caring for a young family and building my own business, especially with a highly demanding day job as a corporate lawyer and compliance professional.

       

      Like most of us, I got caught in a roller coaster of going through the daily motions without really enjoying life, fulfilling my calling or living out my purpose. It was always one step forward then three steps backwards as exhaustion, sleep deprivation and overwhelm would take over. ... I was DEPRESSED because I felt I had nothing SPECIAL to show for my nearly 5 decades on earth.

       

      I was literally DYING from the pressure that I felt to leave my footprints in the sands of time!

       

      After years of frustration, self-doubt and dissatisfaction with the direction my life was headed, I got a wake-up call when one morning I collapsed on my kitchen floor, passed out cold from exhaustion and stress, and woke up - to the scare of a brain tumor.

       

      I was able then to get off the treadmill of life, take a precious few days off work, and, while laying on my back in bed recuperating, THAT'S when I did some deep thinking and took some deep decisions.

       

      The decisions that I took over those two days led to an interesting chain of events. From writing my award nominated book "Prison Break" in just 64 days, to having the most amazing book launch at which I shamelessly celebrated myself.

       

      Since then, I have grown – in courage, in confidence and in clarity. I’ve found my Shine Essence. I’ve found the gifts and the abilities I need to fulfill my purpose and calling and I am now using them - unapologetically.

       

      I've been featured on TV, radio and print media sharing my powerful message and gathering MOMENTUM, and proudly building a MOVEMENT, while serving those I now know I’m called to serve.

       

      I'm NOW building, managing, and growing my business, alongside a high-powered corporate career.

       

      YES, I escaped my mental prison! I broke away from LIMITATION and I’m now boldly, PASSIONATELY, operating in LIBERATION.

       

      My own SHINE is now causing a ripple in the lives of others. YOU too can do the same!

       

      That's why I'm so grateful to able to help others - women and men who are unhappy with their current lives, to discover fulfilling and meaningful alternatives, focused around their passion, their giftings and their callings which many of them may never have considered.

       

      I equip them with the coaching, tools and strategies they need to break out of their prisons of limitation, so they can live in abundance, expressing their fullest potentials and making the change they were born to make in this world. And I wrap all of this around my natural ability and passion to INSPIRE, MOTIVATE and EMPOWER.

       

      I do this because I believe that EVERY LIFE COUNTS, and that we all carry the torch of greatness in our souls. For many of us though, the fire soon dies and the light dims in the course of the many pressures of life, until we’re living only a fraction of who we really are.

       

      That’s where I come in, to REMIND YOU of who YOU really are, and what it means to SHINE.

       

      What Does It Mean To SHINE?

       

      To SHINE is for each one of us to esteem ourselves highly enough, to turn on our inner light, decide to be guided strictly by our own inner glow, and then reach outwards - to operate at the highest level of our brilliance, every day, in every way.

       

      To SHINE also means, To START, to HARNESS, to IDENTIFY, to NETWORK and to EXPRESS.

       

      This is my story.

      What’s yours?

      And how are you using YOUR STORY to impact your world?

    • What Shine-Stars Are Saying!

      "OMG Sis-Star... You have made me cry, your words in "The Journey to Purpose" book touched my soul... I knew there was a reason why we met & connected... I am near the end of your chapter... I cannot wait to give you a testimony... Thank you for touching my heart ♥… One Love… EVERY SUCCESS TO YOU. Xxx."

    • Work With ME - This is What I Offer...

      Here's How I Can Serve YOU or Your Company to LEAP into Your Shine Zone

      One-on-One Personal Coaching

      I work with individuals who feel confined and unfulfilled with the lives they are currently living, to find the keys to break free and break out of the prisons that restrict and limit them, so that they can rediscover their brilliance and achieve their dreams. I do this by helping them confront, analyse and overcome their limitations, to embrace their Shine Factor™ - these qualities that make them special and uniquely qualified to serve the world in a way only they can. I also offer legal consulting for coaches, speakers and authors.

      Corporate & Executive Coaching

      As CEO of BTC Consulting Group, I offer corporate development trainings, staff development workshops, leadership programmes, and strategic consulting for small businesses and high powered professionals to support, engage, empower and craft creative ways for their workforce to function optimally and profitably, by equipping them with the shine tools and strategies they require to shine as a team - as well as upscale their organisational practices, uplevel individual & group performance, and transition to their Shine Zone™.

    • What Shine-Stars Are Saying!

      "As a new business owner, there were a lot of new things to learn.

      Sometimes it was downright overwhelming because you didn't know where to start.
      Clara Rufai came into the picture just at the right time. One of her greatest strengths is her ability to articulate your thoughts and express them in a way that makes you say 'A ha'. This is exactly what I was thinking.' This skill was priceless as a new business owner as I tried to articulate the building blocks that were the foundation of our business and to also craft the path that I wanted our business to grow in. Everyone needs a coach and having Clara Rufai on our team has indeed been one of the factors that has contributed to our success today.

      We are ahead of our peers because of Coach Clara."

    • The Shine Happy Hour

      Join Us for An Evening

      of Brilliance & Networking

      Mark Your Calendars. Invite a Friend.

      It's Going Down on Friday 26 OCTOBER 2018!

      The Shine Masterclass:

      5 Easy Steps to Walking In Your Brilliance...

      Mark Your Calendars. Invite a Friend.

      It's Going Down on Thursday 5 April 2018!

      Get Audacity to Shine at The Leap & SHINE Virtual Summit 2018

      Reserve Your Seat & Join My Panel of Thought Leaders on 6 October 2018.

    • What Shine-Stars Are Saying!

      "I worked with Clara Rufai in 2014 and 2015 (the formative years of PineTree Organizers,

      a professional Organizing and Productivity company). She helped to clearly articulate and put the right words to our every thought and dream. With Clara all you had to do was pour your heart out and the rest is history, she would bring it to life. Give her a simple piece/draft and she'll convert it to an entire book...

      You are on our PineTree Wall of Fame and Excellence."

    • The Shine Blog

      Read Powerful & Illuminating Musings to Spark Your Brilliance.

      From SCAR-Story to SHINE-Story...
      June 10, 2019 · 1
      Scars are UGLY, right? But what if I told you Scars are useful, and they can be beautiful? What...
      That Thing Hidden Inside You
      May 15, 2019 · Shine Capsules · 3
      What is the connection between the Shine Philosophy and one of Rudyard Kipling’s famous legends?...
      Go In This Thy Might...
      April 29, 2019
      Today, I'm in the mood to PREACH! When God calls a man for service, He en­dows him at the same...
      It's Time To SHINE
      April 24, 2019
      It has been a most AMAZING APRIL as I gave THREE Talks on a global platform, received an ICONIC...
      When Life Throws Curved Balls: 3 Keys for Staying in the Race
      March 27, 2019 · Shine Capsules · 1
      A popular line in a very old poem from 1785 by Robert Burns says: Simply put, it means that the...
      7 Principles For Owning Your Shine
      March 11, 2019 · Shine Capsules · 1
      If we want to succeed in life, we must have values that reflect what we believe in, adopt a...
      Own Your Brilliance and Shine Your Light.
      March 4, 2019 · Shine Capsules · 1
      Who are you? Who do people say you are? Who do YOU say you are? How badly do you want to succeed...
      From Limitation to Liberation: The 3 Stages to Escape from Your ‘Prison’
      February 25, 2019 · Shine Capsules
      I do not claim to have all the answers – only arrogant people do that! My desire is simply to...
      Do the Mindset Work, then Choose Consistency Over Precision.
      February 18, 2019 · Shine Capsules · 4
      You may have read the books, attended the seminars, recited the affirmations, but your life hasn...
      More Posts

    • The Shine Academy

      Take Advantage of Our Tools, Resources and Coaching

      to Help You Discover Your Brilliance & Step into Your Shine ZoneTM.

    • Get Your Gift Now!

      Plug in your Head Phones and Take a Leap from "Limitation" to Liberation with a FREE Audio Assessment Guide on how to Discover Your SHINE FACTOR and Step into Your Shine Zone.

    • In The Media

      Stay Updated With Media Appearances, Interviews & Features

      Featured in Vanguard Newspaper

      Clara Rufai launches SHINE Vision in Lagos and invites ShineSTARS to share their shine stories at the event.

      Ben TV Breakfast Show

      Clara sits down for an Interview with host, Chinode Chisengalembwe

      Keep The Faith Magazine

      Clara shares her recommended path to transitioning from a 9 to 5 into self-employment or entrepreneurship. 

      Featured on Loretta Reveals

      This "revealing" piece on Clara Rufai exposes how she dared to win against all odds.

      Featured in The 40 Day Writer

      Clara's story of resilience and tenacity is spotlighted.

      Cover of 'Entrepreneurs of Color'

      Clara Rufai equips individuals with tools to find their shine inside the beautiful cover of EOC Magazine .

    • Press PLAY & Learn More About

      My Award Nominated Book...

    • Grab a Dose of Your Weekly SHINE Capsule

      Listen to New Podcast Episodes Every Monday.

    • Bring The Shine StrategistTM & her SHINE Message to Your Next Event

      Are You Looking for a Keynote Speaker, Facilitator and Change Agent for Your Next Event?

      Clara Rufai's SHINE Philosophy is resonating with Audiences around the World.

      Don't let your organisation staff or event attendees be left out.

    • Get Your Copy Now!

      Take a Leap from Limitation to Liberation by getting a copy of Prison Break: The 9 - 5 Escape Agenda by Clara I. Rufai.

    • Sign Up & Become a SHINE-Star  

      Get Your GIFT Today!

    • Let's Connect on Social Media

    • Work with ME to Unleash
      Your SHINE Factor Today!

      Get a FREE 30 Minutes consultation to help YOU make that First Leap.

      Yes - I'm Ready!

    About Us

    The Shine Mission

    About Clara

    Get Updates

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    Buy Book

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    Pre-order Audio

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    Get In Touch

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    Terms & Conditions
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      Privacy Policy

What is this Policy about?

The information below shows how BTC Coaching & Consulting uses and protects data collected via this website – www.clararufai.com. The protection of your privacy is something that BTC Coaching & Consulting are fully committed to, and we will use our best efforts to ensure that any data collected is kept secure. 

What type of information is collected?
In order for us to process enquiries or to process your order via this webpage, we will require the supply of basic personal information. For example, we may ask for contact information such as your name, telephone, number, email address and postcode (your “Personal Data”). 

Any email marketing messages that we send may contain tracking beacons/tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Processing of your Personal Data
Under the GDPR (General Data Protection Regulation) we control and/or process any personal information about you electronically using the following lawful bases:

•Consent: This applies if you have subscribed to our newsletter or mailing list, or otherwise given us consent. Any email marketing messages we send are done so through an EMS, email marketing service provider, and we will make sure to use an EMS that complies with the latest data protection laws. We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.

 •Legitimate interests: This applies when we process your data for the purposes of our legitimate interests, or that of a third party, and in doing so we will seek to balance your interests, rights and freedoms.  

What do we do with information that we gather?
All of the information collected from this website is securely retained by BTC Coaching & Consulting. Unless we are required by law or compelled by a court, or by any other relevant authorities to whom we owe an obligation to the disclose your Personal Data, we will not knowingly disclose your Personal Data to third parties without your prior consent. 

You expressly consent that we may use your Personal Data solely for the purpose of keeping you up to date of products, services, and to provide you with information about what we are getting up to on our journey. In addition, your email address will be added to our newsletter mailing list, and we may use this to contact you in the future to pass on information, and/or materials and resources to motivate, inspire, educate, empower and support you on your journey.  

 Please note that you can choose to opt out of receiving our newsletter at any time. If you chose to opt out, you can ask us to delete your Personal Data from our server and our local machines. 

To the extent 3rd parties may be engaged by us to provide or produce, supply and/or to deliver any products and services, you expressly consent and you permit us to disclose your Personal Data to such 3rd parties, and we will do so strictly on a need-to-know basis. Such 3rd parties may include (but are not limited to) coaches, trainers, and other resource persons, as well as any service providers, printers of the products, couriers, other relevant postal authorities, any other person, company or organisation engaged by us, to support or facilitate the smooth running of our business from day to day, or from time to time. 


Sponsored links, affiliate tracking & commissions: This website may from time to time contain adverts, sponsored and affiliate links on some of its pages. These may be served through our business associates, collaborators, advertising partners or self-served through our own means. We are not responsible for the content you might access if you choose to click on such links from this website. We encourage you to access, view and familiarise yourself with the privacy policies of such web pages. 

How can you control your Personal Data?
At your request, we can provide you with a statement that shows what Personal Data we hold about you. We can also explain how that your Personal Data has been used and/or to whom we may have disclosed it. If you believe that any information we hold about you is incorrect, you may contact us and request that we amend or correct it.

 

What about variations to this policy?
We reserve the right to change, update or amend any information provided in this policy at our sole discretion. If we do so, the amended or updated version will be put up on and notified to you via this website www.clararufai.com and we may not send you a notice in this regard. You have a duty to ensure that you refer to this policy on a regular basis and check for updates or amendments.

 

What about cookies; what are they?

By virtue of your visit to this website, you may be asked whether or not you consent to the use of cookies. Cookies are files that can be placed onto your computer’s hard drive once permission has been given for this purpose. There are a number of benefits to be derived from you granting permission to have cookies placed on your hard drive. We may use cookies to analyse web traffic and allow web applications to gather information about your preferences and to respond to you as an individual. If you agree to accept cookies, cookies may thereafter be used to identify you whenever you visit our website, which can make your user experience personalised and more enjoyable.

 
How can you opt out of cookies?

You have the choice of accepting or not accepting cookies. Most web browsers accept cookies by default. If you prefer, you can choose ‘turn off cookies’ within the settings of your web browser. However, if you do choose to do this, please be aware that you may not have full functionality and a personalised experience when you visit our website. Please note that the use of cookies does not allow us access to your local computer or to any other personal information about you. 

 By continuing to use this website, it is deemed that you have read and understood and you agree to this privacy policy and to our use of cookies.